Bioreactive Concert @ SXSW

At SXSW 2014, Lightwave created an interactive dance party in partnership with Pepsi and Fast Company. Wristbands tracked the movement, temperature, and excitement of fans at the show, and this energy was translated into live interactions, as well as a contextualized data set.

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Press: Fast Company Design, Business Insider, BizBash

Challenges

Lightwave was engaged by Pepsi to leverage our biometric technology package to redefine the live event experience at SXSW. 

I was design and creative lead on the project, supported by a team of front and back end coders, hardware engineers, filmmakers, VJs, data analysts and the production team.  

Solutions

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Tech

We used iOS technology to sign users in via iPads and route bluetooth signals from the wristbands.  We built live reactive webGL visualizations, customized to event concepts that our creative team developed.

 

 

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The audience was given custom wearable wristbands which drove live visual interactions at an exclusive DJ set from A-Trak.

 
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Show flow

The the crowd's energy influenced the action.

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Live interactions

Interactions included a leaderboard that displayed the top ten dancers, and a Boys vs. Girls dance competition.

 
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event data visualized

Post-Event, Pepsi engaged Lightwave to provide a data report about the event.  I worked with a small team of designers and data analysts to visualize data and structure a narrative of insights from the show and prototype analytics.

 

Outcomes

The event won two Cleo awards and introduced Lightwave's creative technology to the world, with engagements following from companies like Gatorade and Google.